Marketing without Mi££ions (1 day)

Course Overview

L&D Professionals, whether operating within an organisation or as an independant, live in a challenging business world where success increasingly relies on our ability to create an identity based on trust, integrity and our ability to deliver exceptional value. This course opens up the world of marketing as a means of successfully communicating who you are and what you can do for the wider business community.

Course Outcomes

By the end of this course you should be able to:

  • Analyse and evaluate your current position;
  • Use a range of Marketing Models
  • Set acheivable marketing objectives;
  • Make the most effective use of marketing tools;
  • Develop a marketing strategy;
  • Produce and implement a marketing plan

Course Outline

20 Marketing Mistakes;
Principles and process of marketing;
4 P's (or is it 5? or is it 7?);
Pricing and position;
Customers and competitors;
8 Marketing Models;
Creating your brand;
Developing your message;
9 ways to market for FREE

Throughout the day you will build a 12 month marketing plan, unique to your situation, which should ensure
immediate post-course acton.

Call 0151 244 5463 for dates

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